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What is an European Article Number (EAN)?

A simple explanation is an EAN is a unique identifier (barcode) used to identify new, branded products sold at retail.

The EAN, which originally stood for European Article Number but is now referred to as International Article Number, is a 13 digit number found below the barcode. This is the standard product identifier used in Europe and is recognized by nearly all retailers and their point of sales systems. 

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